LAVISH.

Lavish Bouquets is a luxury brand masquerading as a florist. Standard catalog photos were actively damaging their brand equity. The mission was to treat organic subjects with the exact same clinical precision as high-end jewelry.

Shot entirely in-studio using 100mm macro optics. We utilized ultra-soft diffusion layers to wrap the flowers in light, set against pure, infinite black voids to make the organic colors violently pop.