Deployed Visual Assets
Buildt engineers high-end, custom-loop PC rigs. They needed to move away from standard e-commerce shots and present their hardware like luxury sports cars. The goal was to highlight flawless cable management, heavy GPU architecture, and intricate water-cooling details.
Shooting PC cases involves battling extreme reflections from tempered glass and hyper-bright RGB LEDs. We utilized 100mm macro optics to isolate motherboard components, cutting through the glass with polarized filters and controlled, razor-thin slivers of rim light.